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Indian Tadka

Mobile App 

The product:

Project prompt: Creating a menu and ordering app for the Indian Tadka food truck

Project duration

Exercise project with google certification course

Project Overview

The Problem:

​

Busy working adults who need easy access to healthy food ordering options because they have no time to cook meals for themself

The Goal :

Our Indian tadka app will let users order food online, affecting busy people by letting them skip the in-store line and saving them time. We will measure effectiveness by tracking orders, scheduling orders and filtering options

Understanding the user

User Research    Personas    Problem Statements    User Journey Maps

User Research: Summary

I conducted interviews to understand the users I was designing for and their needs.

 A primary user group identified through research was working adults who don't have time to cook meals. Time was not the only factor limiting users from cooking at home.

Other user problems included obligations, interests, options or challenges that make it difficult to get groceries for cooking or go to restaurants in person.

User research: Pain Points

Time

​

Working adults are too busy to spend time on meal prep

Options

​

Less healthy options available for regular users

Accessibility

​

Platform for ordering food are not equipped with assistive technologies

AI

​

Text heavy menus in apps are often difficult to read and order from

Persona

Persona

Problem Statement

​

Vikalp is new to the city and needs easy access to varieties of food ordering options because they love to experiment and has no time to cook dinner for themself

Persona

Problem Statement

​

Leah is a busy working adult who needs easy access to healthy food ordering options because they have no time to cook dinner for themself

Google UX Design Certificate - User Journey Map [Example].jpg

User Journey Map

Goal: Order food from a food delivery app

User Flow

Open

App

  • User Flow of a menu and ordering app for an Indian Tadka App

Home

screen

Search

location

Select food truck location

Order from here?

N               Y

N               Y

Select

Food

Add to 

Cart

Browse 

Menu

Order

screen

Order

screen

Go to checkout

Insert checkout info

Action

Decision

Screen

Direction

Confirm

Order?

N               Y

Order

confirmation

Storyboard

Big picture

STORYBOARD closeup_page-0001.jpg

Close up

Starting The Design

Paper wireframes

Digital wireframes

Low-fidelity prototype

Usability studies
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Paper Wireframes

Elements: Search Bar, Images, Location, Offers, Reviews

Digital Wireframes

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  • Gestalt Principles in wireframes

Similarity

Proximity

Common Region

Identical shapes and font sizes

Proper positioning

Uniform formatting

Enough space

Consistant font Usage

Low - Fidelity Prototype

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1

2

3

4

Usability Studies

  • Study Details

Project Background

​

We’re creating a Indian tadka app to attract and retain customers in our online system. We noticed that our competitors offer dedicated mobile apps for their customers to order through, and they have been very successful. We want to create a product that can compete in the market, improve sales, and increase customer satisfaction.

​Research Questions

​

  1. How long does it take for a user to select and order a meal in the app?

  2. Are users able to successfully order the combos that they want?

  3. What can we learn from the steps users took to order a combo meal?

  4. Are there any parts of the combo meal ordering process where users are getting stuck?

  5. Is the payment process easy for the customer?

Participants

 

7 participants

 

Participants between the ages of 18-62 who reside in metropolitan and suburb areas. Participants order out at least once a week.

Methodology​

​

25-30 minutes

​

United States, remote

Unmoderated usability study)

​

Users were asked to order a combo meal on a low-fidelity prototype

Prototype Tested

​

The low-fidelity app prototype for Indian Tadka was tested and can be viewed here.

  • Themes

  • People want to order combo meals quickly


Supporting evidence from the usability study.

  • 5 out of 7 total participants said they wanted to order their combo in under five minutes

  • 4 out of 7 total participants expressed a desire to save orders for easy re-ordering

 

“I like the profile feature, but, strangely, there’s no way to store my order so I can order it again next time.” 

— Alan East, a consumer from Denver, Colorado

  • People want a customisation option

 

Supporting evidence from the usability study.

  • 4 out of 7 total participants said they wanted the ability to choose food options

  • 3 of those participants noted that they would like an option for gluten-free or low-calorie options.

 

“I’m gluten-intolerant, so I would really like the option to choose a crust that meets my dietary needs.” 

— Noemi Hirsch, pizza consumer from Boulder, Colorado 

  • People want a delivery option

​

Supporting evidence from the usability study.

  • 6 out of 7 total participants said they wanted an option for delivery in addition to pickup 

​

​

“With my busy schedule, it’s not always easy to drive to the store and back. Sometimes I just want to kick back, relax, and get some food delivered. Easy.” 

— Ky Lim, pizza consumer from Highlands Ranch, Colorado 

  • ​Insights & Recommendations

Research insights

FAST ORDERING

Users need a way to order more quickly without having to go through the full “Build a combo meal…

CUSTOMISATION

Users need better customization options when building their own combo

 

DELIVERY

Users need a way to order food for delivery.

 

  • Recommendation

 

  • Add a “save combo” option in the user profile so users can reorder quickly. 

​

  • Add a way for users to customize their food options so they have expanded options for their dietary needs and preferences.

 

  • Add a delivery option in the checkout process so users can order from the comfort of their home.

Refining the Design

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High-fidelity Prototype

Get Started

Home

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Food categories listed

Choose

Similarity

Identical shapes and font sizes

Choose (1).png

Favorites listed for easy access 

Build (1).png
Home (1).png
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Scroll
Down
Home page

Build

Combo 

Meals

Provided

Filter Option 

for fast access

Details (1).png

Details

Similarity

Uniform Formatting

Finalise

Highlighting Cancel and Add item for next action 

finalise.png

Save your favorite meals

Checkout 2

Cart (1).png
Checkout 1 (1).png

Cart

Checkout 1

Proximity
Proper positioning

Highlighting next action and avoiding deceptive patterns in design

Bill amount before confirmation

Scheduling time for pre-orders

and address 

confirmation

Checkout 2 (1).png

Checkout 3

Confirmation

Payment options before confirmation 

Checkout 3 (1).png
Confirmation (1).png

Common Region

Enough Space

Order confirmation

Home or Track option provided

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